COCA-COLA Superbowl Realtime

Posted on January 30, 2012 | 2 Comments

Framestore Digital has taken a major role in inspiring top advertising agency, Wieden+Kennedy, to use live CG in Coca Cola’s much anticipated 2012 Superbowl campaign.

After discussing the potential of this seminal technology with Wieden+Kennedy, the agency used it propose an incredibly ambitious Superbowl campaign to Coca Cola where the brand’s trademark polar bears are able to react live to what’s going on within the big game.

The technology that underpins this ground-breaking development in CG stems from the gaming sector where game engine rigs allow video game users to control their on-screen avatars in real-time through hand-held controllers. Framestore Digital partnered with Blitz Games Studios to merge this technology into Framestore’s reputation for creating Oscar-worthy computer graphics and visual effects.

Please register your interest here, and be sure to be watching the big game on Sunday night! We’ll be back with a full technical write up & breakdown post event.

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Posted in animation, digital, games, interactive, produced by us, realtime rendering, social

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PHOTO-REAL REALTIME RENDERING

Posted on January 21, 2012 | Leave a comment

The biggest buzz in our department in the last 18 months relates to game engines and realime rendering. As you can see from other huge projects like this we are neck deep in developing proprietary and using  game engine technology. This is Framestore, so things need to look as good as post rendered world. Above is an example of a photoreal car, rendering perfectly in Unity3D we made for a test.

We think we’ve cracked it.  Please get in touch to see more.

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Posted in app, digital, games, interactive, realtime rendering

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HEWLETT PACKARD – Maritime Hotel NYC : Projection

Posted on January 20, 2012 | Leave a comment

We’ve paired with Drive Productions to create a striking 4D projection for Hewlett Packard’s new Z800 workstation. Working to a tight Christmas deadline, the crew squeezed 65 days of design and animation into the 2 week schedule, creating the ‘Elf Factory’ where Santa’s helpers are busy constructing the new HP device.

Projected onto the Maritime Hotel in New York on a cold night in January,  Framestore’s contribution was the finale to the 4 minute spectacular. Directed by Luke Losey for Ben Fender of Drive.

The kooky porthole windows really added to the result!

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Posted in installation, projection

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NOEL FIELDING’S LUXURY COMEDY

Posted on January 18, 2012 | Leave a comment

We recently completed work on the bonkers and brilliant ‘Noel Fielding’s Luxury Comedy’. We worked on the pilot last year, and E4 loved it and commissioned the series. Our involvement was to grade and online. Colourist Simon Bourne had a field day with this one.
All of the animation and design was done by creator/director Nigel Coan and his team. they created a studio with a green screen at one end, and a bank of animators at the other, and made it in a way that was adaptable and changeable relatively quickly. This also helped with the hand-made feel and general madness of the show. Knowing how long it takes to do this amount of animaiton, we take our hats off to them!

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Posted in tv

VOX – Internet Week Europe

Posted on November 29, 2011 | Leave a comment

“Juke box meets karaoke meets music visualizer machine”
Check out our latest 3D digital art installation, VOX. Conceptualised, designed and built by our team, VOX was hosted throughout the Internet Week Europe conference (7th- 11th November) at The Hospital Club, London. An experiment in real-time, user-generated, stereoscopic 3D CG content, VOX marries stereoscopic 3D with the cutting-edge gaming technology of Kinect and is believed to mark the first time anyone has successfully united the two technologies.

The installation encourages participants to trigger animation of CG words by moving in front of the Kinect camera. Choose from an eclectic selection of music tracks, ranging from Tinie Tempah to Dexy’s Midnight Runners, then interact with the words to the song by moving your limbs accordingly to fire out the lyrics ‘karaoke style’ in stereoscopic 3D.

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Posted in animation, design, digital, directed by us, exhibition, interactive, produced by us, typography

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CLEAR CHANNEL UK- ‘LD6′ Online Film

Posted on November 28, 2011 | Leave a comment

We recently finished this short online film for the launch of Clear Channel UK‘s ‘LD6′; the UK’s first roadside digital street furniture network. The network launches today, 28th November, at 100 bus shelters across London, and enables advertisers to creatively engage with commuter, shopper and entertainment audiences on the move.

Designed and Directed in-house at Framestore, we shot time lapse backgrounds at 3 premium London locations, as well as creating & animating illustrations of various London landmarks. The film will be used to show potential advertisers that the LD6 offers time and location specific ad space, through flexibility, immediacy and creativity.

Clear Channel Film – ‘LD6′ from Framestore Digital on Vimeo.

Clear Channel were so pleased with the landmark illustrations that they now adorn the first LD6 bus shelter at Cambridge Circus!>>

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Posted in animation, design, digital, directed by us, produced by us

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MAGNERS BEE BEARD – iPhone and Android App

Posted on September 15, 2011 | Leave a comment

We worked with our friends at GlueIsobar to create an Android and iPhone app for their recent Magners Cider campaign. The TV spot features a fabled man with an impressive beard of bees, so the challenge for us was to create an app where we could all enjoy a beard of bees. Developed entirely in house by us, we replicated Houdini style flocking patterns in dynamic code, and allowed the user to choose from six different beard styles.

Get it now on iPhone and on Android

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Posted in animation, app, digital

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