Our New York team was given a free reign to design the main title sequence and awards graphics for this year’s Ciclope Festival. We decided to do something a bit different: traditional animation.
“We were given the freedom to come up with a story, and tell it in any way that we pleased” says Zach, one of the designers (who also illustrated The Creature Department). “We opted to make a piece that was traditionally animated – an art form that our team is very enthusiastic about.”
“We began with a very detailed boardamatic, which proved to be a wonderful tool. Referencing these storyboards, we began with animating our characters in Flash and TV Paint. The rough texture was brushed on separately in Photoshop. We knew that we wanted to composite the project in Nuke, so we exported our animated characters as isolated elements. This gave our compositor the freedom to grade elements independently, and add shadows and highlights as he saw fit.”
An extremely tight schedule meant the team put in lots of work in their spare time. “One of the biggest challenges was finding time to do laundry! Our smelly clothes were a uniform of sorts, one that I took pride in” says Zack. “There is something special about working on an open project, on our own time, among very close friends. The project becomes personal, and you lose a piece of your mind. You feel comfortable enough to start getting silly, and to try anything. You feel liberated to make mistakes, and that is when you finally start to feel like an artist.”
“All of the backgrounds were hand drawn, and then projected onto 3D geometry. All of our skies and clouds were projected onto a sphere to give us depth and subtle parallax. This union of hand drawn assets and robust compositing software is becoming more and more common, perhaps one of the first of its kind for Framestore.”
After the success of last year’s series we’re working with McLaren again on another run of Tooned, this time for the F1 brand’s 50th anniversary.
We wrote the scripts, designed the characters, directed and animated the series, which is being shown on Sky Sports before each Grand Prix, as well as working as one long episode.
We also sourced the vocal talent, which includes Alexander Armstrong, the one and only Brian Cox (well, except this Brian Cox, not that one) and a host of F1 royalty, past and present.
Here’s what we’ve seen so far, plus the making of. Plenty more info over on the Framestore website too, and there’s a Storify of us taking the mascots to Goodwood here.
The Art of Tooned
Posted in animation, character design, design, digital, directed by us, produced by us, tv
Tagged F1, Formula 1, Goodwood, McLaren, tooned, Tooned 50
We made some graphics for ONE‘s free protest songs concert at the Tate Modern, which is encouraging people to sign its ‘End extreme poverty by 2030′ petition ahead of the G8. It’s continuing today (Thursday June 13th) if you want to see it for yourself!
To coincide with the Galaxy S4 launch in May our Labs team worked created a gigantic interactive installation that lets users explore Samsung’s range. There are 65” and 46” versions in hundreds of phone shops around the UK, so go and check one out first hand if you can. Otherwise check out our making of below.
We worked with Oscar-winning director Alex Gibney on his latest documentary, We Steal Secrets: The Story of WikiLeaks, which follows the controversial whistleblowing site and its even more controversial leader, Julian Assange.
Our New York design team created over 35 minutes of rendered effects for the film, including it’s title sequence and visual representations of the exfiltration of top-secret data. There’s a full explanation over on Framestore.com. Plus some interviews here and here.
Here’s the New York and London Design teams’ latest reel – enjoy!