We recently finished this short online film for the launch of Clear Channel UK‘s ‘LD6′; the UK’s first roadside digital street furniture network. The network launches today, 28th November, at 100 bus shelters across London, and enables advertisers to creatively engage with commuter, shopper and entertainment audiences on the move.
Designed and Directed in-house at Framestore, we shot time lapse backgrounds at 3 premium London locations, as well as creating & animating illustrations of various London landmarks. The film will be used to show potential advertisers that the LD6 offers time and location specific ad space, through flexibility, immediacy and creativity.
Clear Channel were so pleased with the landmark illustrations that they now adorn the first LD6 bus shelter at Cambridge Circus!>>