Category Archives: design

McLAREN Tooned 50

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After the success of last year’s series we’re working with McLaren again on another run of Tooned, this time for the F1 brand’s 50th anniversary.

We wrote the scripts, designed the characters, directed and animated the series, which is being shown on Sky Sports before each Grand Prix, as well as working as one long episode.

We also sourced the vocal talent, which includes Alexander Armstrong, the one and only Brian Cox (well, except this Brian Cox, not that one) and a host of F1 royalty, past and present.

Here’s what we’ve seen so far, plus the making of. Plenty more info over on the Framestore website too, and there’s a Storify of us taking the mascots to Goodwood here.

Making of

The Art of Tooned

ONE agit8 graphics


We made some graphics for ONE‘s free protest songs concert at the Tate Modern, which is encouraging people to sign its ‘End extreme poverty by 2030′ petition ahead of the G8. It’s continuing today (Thursday June 13th) if you want to see it for yourself!

WE STEAL SECRETS: The Story of WikiLeaks



We worked with Oscar-winning director Alex Gibney on his latest documentary, We Steal Secrets: The Story of WikiLeaks, which follows the controversial whistleblowing site and its even more controversial leader, Julian Assange.

Our New York design team created over 35 minutes of rendered effects for the film, including it’s title sequence and visual representations of the exfiltration of top-secret data. There’s a full explanation over on Plus some interviews here and here.

New Design Reel

Here’s the New York and London Design teams’ latest reel – enjoy!

NEW CINEMA Before the Flood

At the end of last year we told you about New Cinema, a collaboration with Eyebeam and The Creators Project that looks a new ways of presenting cinema. Here’s the latest experiment, which saw  us pool our knowledge of programming and CGI skills to turn probably the earliest form of storytelling, cave paintings, into an interactive experience.

The team — Eyebeam’s Nick-Fox Gieg and Ramsey Nasser, Google coders Alex Kauffmann and Boris Smus, plus our own David Mellor and Mike Woods — created this cinema-game mash-up called Before the Flood, which you can explore by walking around in front of a screen, created using the Unity game engine and floor-tracking software developed at Google. Take a look below or read more here.


Here’s our Labs team talking about their installations for the Valentino Exhibition at Somerset House.

See pictures/read more

Book tickets (runs until 3 March)

AUDIBLE Digital Cube


We were approached to create an animation for this digital cube screen in Times Square directly by Audible. They wanted a 15 second animation that would illustrate a book genre using a smart phone’s headphone chords.  For this particular project, as you might guess, the theme was science fiction.

Framestore’s Design team in New York animated and directed the project. We looked for an opportunity to do something special with the merging corner to make it interesting for anybody looking up at that angle. We came up with the idea of creating a whole alien face made up of two halves that would join in the middle for a quick ‘blink’.  It was a bonus to see this piece in the middle of Times Square.

You can see it in action below, from hand-drawn design stage to the final working cube:

Creators Project – Future of Visual Storytelling


Our NY Digital team spent the weekend geeking ourselves into a frenzy with our good friends at Eyebeam & The Creators Project (Vice Magazine)

Stand by for the exhibition at the end of January in NYC, as it’ll be freaking amazing.

More info here :

The relationship between filmmaking and technological progress is one that’s been deeply intertwined since the beginning of cinema as we know it, so it’s only fitting that our present era of accelerated technological development should lead to some mind-blowing new forms of cinematic expression. The Creators Project teamed up with art and technology center Eyebeam, and world-renown visual effects company Framestore, to bring together hand-picked teams of filmmakers, creative coders, animators, designers, and sound designers to imagine what new tools, techniques, and forms of storytelling might emerge from this creative collision.

The New Cinema hackathon began as conversations and email exchanges between teams, which were assembled by Eyebeam and The Creators Project. The goal was to give teams time to come up with a narrative concept for their projects, as well as an opportunity to think about how they might achieve it, and what kind of tools and resources they might need towards that end. Preparation for the hackathon included a motion capture session with a Michael Jackson impersonator in Framestore’s London office, researching eye scanning and the analysis of irises, and several dives into Framestore’s vast archives of 3D models, animations, and footage.

The five teams that came together this weekend were tasked with only one objective: to imagine and prototype new and unusual forms of visual storytelling. Their approaches were varied both in content and in tone, but the projects were united by their fearless experimentation and enthusiasm for the ideas being explored.

We’ll be unveiling the projects in the coming weeks on the blog, as well as on the New Cinema and Eyebeamwebsites. A public presentation of the completed projects will be exhibited at Eyebeam from January 29th-February 3rd.





Our labs and design team have created two installations for the Valentino Exhibition at Somerset House. The first was an animation based on Valentino’s  designs that takes you through some of his most iconic work. We projected it onto a five metre rose, developing our own software to make sure it mapped perfectly onto the giant three-dimensional structure.

The second was an atelier table that displays an animated timeline of Valentino’s career. Images are projected from four synched projectors, with the installation designed and animated so visitors can enjoy the experience from all sides of the table. More photos here.

The Valentino exhibition runs between 29 November 2012 and 3 March 2013. Tickets are available from the Somerset House website.

CCI IDENTS – Create & Play

In our latest project for out-of-home global advertisers Clear Channel International we were asked to create idents for their two sub-brands, ‘Create’ and ‘Play’. Create is responsible for CCI’s bespoke, tailor-made outdoor advertising campaigns; ‘from paper to pixels’, and Play is their premium digital media portfolio. Working directly with the client, we designed and directed these in-house using Maya and After Effects.

As Clear Channel International operates in over 30 countries with each division making their own videos, the idents will be used to add consistency to the brand’s films worldwide. They are part of the CCI website launch that includes the ‘Where Brands Meet People’ film that we originally created for one of the company’s internal conferences.