BBC Breakfast featured some of Framestore’s latest realtime character development technology this morning. Dobby and Kreacher from Harry Potter appeared on the show which was broadcast from our Motion Capture Lab.
Watch it in action
In our latest project for out-of-home global advertisers Clear Channel International we were asked to create idents for their two sub-brands, ‘Create’ and ‘Play’. Create is responsible for CCI’s bespoke, tailor-made outdoor advertising campaigns; ‘from paper to pixels’, and Play is their premium digital media portfolio. Working directly with the client, we designed and directed these in-house using Maya and After Effects.
As Clear Channel International operates in over 30 countries with each division making their own videos, the idents will be used to add consistency to the brand’s films worldwide. They are part of the CCI website launch that includes the ‘Where Brands Meet People’ film that we originally created for one of the company’s internal conferences.
Posted in animation, brand identity, design, digital, directed by us, ident, produced by us, typography
Tagged clear channel, create, framestore, ident, play
This summer Secret Cinema invited thousands of people to watch a movie without knowing what it was beforehand, meeting at a tube station and being led (in costume) to a secret venue where they then participated in a show based on that night’s film. The cinema-goers didn’t just watch – they took part.
It’s not a secret any longer so we can talk about what we did for their showing of Prometheus (which took an impressive 3% of the film’s UK box office takings), we ran with the sci-fi theme and made a medical-style X-ray scanner that used Xbox 360 Kinect cameras to sense peoples movement.
We also helped create the landing films, a giant movie wallpaper and 3D maps based on ground plans of the event’s secret location. What we’re most proud of is that our visual effects helped to blur the lines between the passive experience of watching and the active experience of taking part.
Framestore’s design and digital department has tapped into its network of UK film and TV talent to produce (and post-produce, naturally) the video for Brooklyn duo Tanlines’ single ‘All of Me’.
The video, a low-fi eighties-style TV performance, sees the band’s music inspiring some old bones in Bethnal Green Working Men’s Club. It was directed by the Mighty Boosh’s Julian Barratt and he was joined by Erik Wilson (Submarine, Tyrannosaur) as director of photography.
Derrin Schlesinger (Four Lions, Noel Fielding’s Luxury Comedy) was one of the executive producers, working alongside our very own Simon Whalley, and we also had the pleasure of working with Oscar-winning Slumdog Millionaire editor, Chris Dickens. In addition to producing the promo, our multi-talented team also crafted all VFX including the film’s key eighties vibe.
The biggest buzz in our department in the last 18 months relates to game engines and realime rendering. As you can see from other huge projects like this we are neck deep in developing proprietary and using game engine technology. This is Framestore, so things need to look as good as post rendered world. Above is an example of a photoreal car, rendering perfectly in Unity3D we made for a test.
We think we’ve cracked it. Please get in touch to see more.
“Juke box meets karaoke meets music visualizer machine”
Check out our latest 3D digital art installation, VOX. Conceptualised, designed and built by our team, VOX was hosted throughout the Internet Week Europe conference (7th- 11th November) at The Hospital Club, London. An experiment in real-time, user-generated, stereoscopic 3D CG content, VOX marries stereoscopic 3D with the cutting-edge gaming technology of Kinect and is believed to mark the first time anyone has successfully united the two technologies.
The installation encourages participants to trigger animation of CG words by moving in front of the Kinect camera. Choose from an eclectic selection of music tracks, ranging from Tinie Tempah to Dexy’s Midnight Runners, then interact with the words to the song by moving your limbs accordingly to fire out the lyrics ‘karaoke style’ in stereoscopic 3D.
Posted in animation, design, digital, directed by us, exhibition, installation, interactive, produced by us, typography
Tagged 3D, digital, framestore, hospital, interactive, internet week, karaoke, kinect, stereoscopic
We recently finished this short online film for the launch of Clear Channel UK‘s ‘LD6′; the UK’s first roadside digital street furniture network. The network launches today, 28th November, at 100 bus shelters across London, and enables advertisers to creatively engage with commuter, shopper and entertainment audiences on the move.
Designed and Directed in-house at Framestore, we shot time lapse backgrounds at 3 premium London locations, as well as creating & animating illustrations of various London landmarks. The film will be used to show potential advertisers that the LD6 offers time and location specific ad space, through flexibility, immediacy and creativity.
Clear Channel Film – ‘LD6′ from Framestore Digital on Vimeo.
Clear Channel were so pleased with the landmark illustrations that they now adorn the first LD6 bus shelter at Cambridge Circus!>>
Posted in animation, design, digital, directed by us, produced by us
Tagged bus, cambridge circus, clear channel, digital, framestore, kings cross, LD6, oxford street, shelter, stop