After the success of last year’s series we’re working with McLaren again on another run of Tooned, this time for the F1 brand’s 50th anniversary.
We wrote the scripts, designed the characters, directed and animated the series, which is being shown on Sky Sports before each Grand Prix, as well as working as one long episode.
We also sourced the vocal talent, which includes Alexander Armstrong, the one and only Brian Cox (well, except this Brian Cox, not that one) and a host of F1 royalty, past and present.
Here’s what we’ve seen so far, plus the making of. Plenty more info over on the Framestore website too, and there’s a Storify of us taking the mascots to Goodwood here.
The Art of Tooned
Posted in animation, character design, design, digital, directed by us, produced by us, tv
Tagged F1, Formula 1, Goodwood, McLaren, tooned, Tooned 50
Update: The special features-packed DVD is now available to pre-order, along with loads of other Tooned goodies. Take a look over one the McLaren shop.
Hey lucky people.
Our department’s epic ‘Tooned’ series for McLaren is up to Episode Seven 10 now, so we thought we’d put them up here. Lots of you asking about DVD releases and other stuff, and whilst we don’t have the answers right now, make sure you stay tooned (sorry) to the blog.
In our latest project for out-of-home global advertisers Clear Channel International we were asked to create idents for their two sub-brands, ‘Create’ and ‘Play’. Create is responsible for CCI’s bespoke, tailor-made outdoor advertising campaigns; ‘from paper to pixels’, and Play is their premium digital media portfolio. Working directly with the client, we designed and directed these in-house using Maya and After Effects.
As Clear Channel International operates in over 30 countries with each division making their own videos, the idents will be used to add consistency to the brand’s films worldwide. They are part of the CCI website launch that includes the ‘Where Brands Meet People’ film that we originally created for one of the company’s internal conferences.
Posted in animation, brand identity, design, digital, directed by us, ident, produced by us, typography
Tagged clear channel, create, framestore, ident, play
We were tasked with designing, building and executing a real-time Fountain in the famous Los Angeles “Grove” shopping centre in LA.
Our client, McCann Erickson New York, wanted us to devise and create an interactive waterfall, that answered the public’s questions, in real-time, in individual water droplets!
We crewed up a plethora of amazing talent, from the Graphical Waterfall inventor, Stephen Pevnick, through to the awesome Hollywood set builders Jet Sets. We even used the legendary Danny Rogers, the art director who created Back to the Future!
And for four days, in LA, this stone and (real!) moss beauty chatted happily to the passing shoppers!
“Juke box meets karaoke meets music visualizer machine”
Check out our latest 3D digital art installation, VOX. Conceptualised, designed and built by our team, VOX was hosted throughout the Internet Week Europe conference (7th- 11th November) at The Hospital Club, London. An experiment in real-time, user-generated, stereoscopic 3D CG content, VOX marries stereoscopic 3D with the cutting-edge gaming technology of Kinect and is believed to mark the first time anyone has successfully united the two technologies.
The installation encourages participants to trigger animation of CG words by moving in front of the Kinect camera. Choose from an eclectic selection of music tracks, ranging from Tinie Tempah to Dexy’s Midnight Runners, then interact with the words to the song by moving your limbs accordingly to fire out the lyrics ‘karaoke style’ in stereoscopic 3D.
Posted in animation, design, digital, directed by us, exhibition, installation, interactive, produced by us, typography
Tagged 3D, digital, framestore, hospital, interactive, internet week, karaoke, kinect, stereoscopic
We recently finished this short online film for the launch of Clear Channel UK‘s ‘LD6′; the UK’s first roadside digital street furniture network. The network launches today, 28th November, at 100 bus shelters across London, and enables advertisers to creatively engage with commuter, shopper and entertainment audiences on the move.
Designed and Directed in-house at Framestore, we shot time lapse backgrounds at 3 premium London locations, as well as creating & animating illustrations of various London landmarks. The film will be used to show potential advertisers that the LD6 offers time and location specific ad space, through flexibility, immediacy and creativity.
Clear Channel Film – ‘LD6′ from Framestore Digital on Vimeo.
Clear Channel were so pleased with the landmark illustrations that they now adorn the first LD6 bus shelter at Cambridge Circus!>>
Posted in animation, design, digital, directed by us, produced by us
Tagged bus, cambridge circus, clear channel, digital, framestore, kings cross, LD6, oxford street, shelter, stop
At last! Our short film is finally complete and is currently being entered into a number of short film and animation festivals. Written by Diarmid Scrimshaw of Inflammable Films and directed in- house by Sharon Lock, it is a beautifully crafted animation about a man reflecting on his childhood as life passes by.
We went back to basics and set up a puppet theatre style shoot, filming separate puppet characters and background elements on a large backlit screen. Then, through a very meticulous process, we composited the shot elements together, layering with coloured shot and found textures as well as live action components to create a nostalgic and visually stunning piece. Character designs were brought to life thanks to the brilliant skills of Raven Kaliana, and the whole film sounds amazing thanks to Greg Marshall at Spool.
Music: ‘I Still Do’ by I Am Kloot.
Enjoy a quick snippet in this short, short trailer…
Posted in animation, character design, design, directed by us, film, produced by us
Tagged diarmid scrimshaw, film, framestore, greg marshall, inflammable films, puppet, raven kaliana, reflection, shadow, sharon lock, short, spool, trailer
Framestore Digital, conceived, scripted and directed this spoof viral for energy giants E.On. Our only brief was that we needed to concentrate on efficient uses of energy (or misuses in this case!) and that we had the England captain Rio Ferdinand for an hour. The results were a magnificent homage to the cult of the American infomercial. Framestore Digital also took on the full seeding plan for the project. Within two days of the initial launch we’d spiked a six figure view count and had huge international blog coverage.