In our latest project for out-of-home global advertisers Clear Channel International we were asked to create idents for their two sub-brands, ‘Create’ and ‘Play’. Create is responsible for CCI’s bespoke, tailor-made outdoor advertising campaigns; ‘from paper to pixels’, and Play is their premium digital media portfolio. Working directly with the client, we designed and directed these in-house using Maya and After Effects.
As Clear Channel International operates in over 30 countries with each division making their own videos, the idents will be used to add consistency to the brand’s films worldwide. They are part of the CCI website launch that includes the ‘Where Brands Meet People’ film that we originally created for one of the company’s internal conferences.
This summer Secret Cinema invited thousands of people to watch a movie without knowing what it was beforehand, meeting at a tube station and being led (in costume) to a secret venue where they then participated in a show based on that night’s film. The cinema-goers didn’t just watch – they took part.
It’s not a secret any longer so we can talk about what we did for their showing of Prometheus (which took an impressive 3% of the film’s UK box office takings), we ran with the sci-fi theme and made a medical-style X-ray scanner that used Xbox 360 Kinect cameras to sense peoples movement.
We also helped create the landing films, a giant movie wallpaper and 3D maps based on ground plans of the event’s secret location. What we’re most proud of is that our visual effects helped to blur the lines between the passive experience of watching and the active experience of taking part.
Framestore Digital has taken a major role in inspiring top advertising agency, Wieden+Kennedy, to use live CG in Coca Cola’s much anticipated 2012 Superbowl campaign.
After discussing the potential of this seminal technology with Wieden+Kennedy, the agency used it propose an incredibly ambitious Superbowl campaign to Coca Cola where the brand’s trademark polar bears are able to react live to what’s going on within the big game.
The technology that underpins this ground-breaking development in CG stems from the gaming sector where game engine rigs allow video game users to control their on-screen avatars in real-time through hand-held controllers. Framestore Digital partnered with Blitz Games Studios to merge this technology into Framestore’s reputation for creating Oscar-worthy computer graphics and visual effects.
Please register your interest here, and be sure to be watching the big game on Sunday night! We’ll be back with a full technical write up & breakdown post event.
The biggest buzz in our department in the last 18 months relates to game engines and realime rendering. As you can see from other huge projects like this we are neck deep in developing proprietary and using game engine technology. This is Framestore, so things need to look as good as post rendered world. Above is an example of a photoreal car, rendering perfectly in Unity3D we made for a test.
We think we’ve cracked it. Please get in touch to see more.
We’ve paired with Drive Productions to create a striking 4D projection for Hewlett Packard’s new Z800 workstation. Working to a tight Christmas deadline, the crew squeezed 65 days of design and animation into the 2 week schedule, creating the ‘Elf Factory’ where Santa’s helpers are busy constructing the new HP device.
Projected onto the Maritime Hotel in New York on a cold night in January, Framestore’s contribution was the finale to the 4 minute spectacular. Directed by Luke Losey for Ben Fender of Drive.
The kooky porthole windows really added to the result!
“Juke box meets karaoke meets music visualizer machine”
Check out our latest 3D digital art installation, VOX. Conceptualised, designed and built by our team, VOX was hosted throughout the Internet Week Europe conference (7th- 11th November) at The Hospital Club, London. An experiment in real-time, user-generated, stereoscopic 3D CG content, VOX marries stereoscopic 3D with the cutting-edge gaming technology of Kinect and is believed to mark the first time anyone has successfully united the two technologies.
The installation encourages participants to trigger animation of CG words by moving in front of the Kinect camera. Choose from an eclectic selection of music tracks, ranging from Tinie Tempah to Dexy’s Midnight Runners, then interact with the words to the song by moving your limbs accordingly to fire out the lyrics ‘karaoke style’ in stereoscopic 3D.
We recently finished this short online film for the launch of Clear Channel UK‘s ‘LD6′; the UK’s first roadside digital street furniture network. The network launches today, 28th November, at 100 bus shelters across London, and enables advertisers to creatively engage with commuter, shopper and entertainment audiences on the move.
Designed and Directed in-house at Framestore, we shot time lapse backgrounds at 3 premium London locations, as well as creating & animating illustrations of various London landmarks. The film will be used to show potential advertisers that the LD6 offers time and location specific ad space, through flexibility, immediacy and creativity.
Clear Channel Film – ‘LD6′ from Framestore Digital on Vimeo.
Clear Channel were so pleased with the landmark illustrations that they now adorn the first LD6 bus shelter at Cambridge Circus!>>