In our latest project for out-of-home global advertisers Clear Channel International we were asked to create idents for their two sub-brands, ‘Create’ and ‘Play’. Create is responsible for CCI’s bespoke, tailor-made outdoor advertising campaigns; ‘from paper to pixels’, and Play is their premium digital media portfolio. Working directly with the client, we designed and directed these in-house using Maya and After Effects.
As Clear Channel International operates in over 30 countries with each division making their own videos, the idents will be used to add consistency to the brand’s films worldwide. They are part of the CCI website launch that includes the ‘Where Brands Meet People’ film that we originally created for one of the company’s internal conferences.
Posted in animation, brand identity, design, digital, directed by us, ident, produced by us, typography
Tagged clear channel, create, framestore, ident, play
This summer Secret Cinema invited thousands of people to watch a movie without knowing what it was beforehand, meeting at a tube station and being led (in costume) to a secret venue where they then participated in a show based on that night’s film. The cinema-goers didn’t just watch – they took part.
It’s not a secret any longer so we can talk about what we did for their showing of Prometheus (which took an impressive 3% of the film’s UK box office takings), we ran with the sci-fi theme and made a medical-style X-ray scanner that used Xbox 360 Kinect cameras to sense peoples movement.
We also helped create the landing films, a giant movie wallpaper and 3D maps based on ground plans of the event’s secret location. What we’re most proud of is that our visual effects helped to blur the lines between the passive experience of watching and the active experience of taking part.
The biggest buzz in our department in the last 18 months relates to game engines and realime rendering. As you can see from other huge projects like this we are neck deep in developing proprietary and using game engine technology. This is Framestore, so things need to look as good as post rendered world. Above is an example of a photoreal car, rendering perfectly in Unity3D we made for a test.
We think we’ve cracked it. Please get in touch to see more.
We’ve paired with Drive Productions to create a striking 4D projection for Hewlett Packard’s new Z800 workstation. Working to a tight Christmas deadline, the crew squeezed 65 days of design and animation into the 2 week schedule, creating the ‘Elf Factory’ where Santa’s helpers are busy constructing the new HP device.
Projected onto the Maritime Hotel in New York on a cold night in January, Framestore’s contribution was the finale to the 4 minute spectacular. Directed by Luke Losey for Ben Fender of Drive.
The kooky porthole windows really added to the result!
Posted in exhibition, installation, interactive, projection
Tagged building, framestore, hewlett packard, HP, Maritime Hotel, NYC, projection, Z800
“Juke box meets karaoke meets music visualizer machine”
Check out our latest 3D digital art installation, VOX. Conceptualised, designed and built by our team, VOX was hosted throughout the Internet Week Europe conference (7th- 11th November) at The Hospital Club, London. An experiment in real-time, user-generated, stereoscopic 3D CG content, VOX marries stereoscopic 3D with the cutting-edge gaming technology of Kinect and is believed to mark the first time anyone has successfully united the two technologies.
The installation encourages participants to trigger animation of CG words by moving in front of the Kinect camera. Choose from an eclectic selection of music tracks, ranging from Tinie Tempah to Dexy’s Midnight Runners, then interact with the words to the song by moving your limbs accordingly to fire out the lyrics ‘karaoke style’ in stereoscopic 3D.
Posted in animation, design, digital, directed by us, exhibition, installation, interactive, produced by us, typography
Tagged 3D, digital, framestore, hospital, interactive, internet week, karaoke, kinect, stereoscopic
We recently finished this short online film for the launch of Clear Channel UK‘s ‘LD6′; the UK’s first roadside digital street furniture network. The network launches today, 28th November, at 100 bus shelters across London, and enables advertisers to creatively engage with commuter, shopper and entertainment audiences on the move.
Designed and Directed in-house at Framestore, we shot time lapse backgrounds at 3 premium London locations, as well as creating & animating illustrations of various London landmarks. The film will be used to show potential advertisers that the LD6 offers time and location specific ad space, through flexibility, immediacy and creativity.
Clear Channel Film – ‘LD6′ from Framestore Digital on Vimeo.
Clear Channel were so pleased with the landmark illustrations that they now adorn the first LD6 bus shelter at Cambridge Circus!>>
Posted in animation, design, digital, directed by us, produced by us
Tagged bus, cambridge circus, clear channel, digital, framestore, kings cross, LD6, oxford street, shelter, stop
We worked with our friends at GlueIsobar to create an Android and iPhone app for their recent Magners Cider campaign. The TV spot features a fabled man with an impressive beard of bees, so the challenge for us was to create an app where we could all enjoy a beard of bees. Developed entirely in house by us, we replicated Houdini style flocking patterns in dynamic code, and allowed the user to choose from six different beard styles.
Get it now on iPhone and on Android
Posted in animation, app, digital
Tagged android, app, beard, bees, cider, framestore, GlueIsobar, iphone, magners
We just finished this short typographic animation for Comme des Garçons SHIRT for use online and in store. Art directed by House and Holme who we previously worked with on both Mulberry 2011 online campaigns, three quotes from renowned American Art Critic Jerry Saltz vie for your attention against a backdrop collage of beautiful 1850’s hand painted French wallpaper designs.
Mind your eyes!
Posted in animation, design, digital, typography
Tagged 2011, autumn, comme des garcons, fashion, framestore, house and holme, jerry saltz, shirt, winter
Support for the Reconstruction of Tohoku: “Akabeko Project” Exhibition.
We are extremely proud to have been invited to participate in the first “Akabeko Project” Exhibition which opens today and runs until September 25th @btf 3A, Tokyo, Japan. Our invitation came from Mick Nakamura of Wakyo Productions whom we have previously worked with on channel idents for Japanese satellite channel WOWOW.
Akabeko (red cow) is a lucky charm and folk toy of Fukushima Prefecture. Around 100 artists and designers have been sent a plain white papier-mâché beko to create their own unique and original Akabeko artwork which will be exhibited regularly all over Japan. Framestore’s Senior Designer, Sharon Lock and Senior Smoke Artist, Paul O’Brien have both contributed a creative- Beko to this exhibition.
In the wake of the unprecedented disaster- the Great East Japan Earthquake, which hit Japan on March 11th 2011, the victims in the disaster area are still suffering from the aftermath of the earthquake and tsunami, as well as the nuclear plant problems. It is expected that it will take a very long time to recover. It is hoped that the “Akabeko Project” Exhibition will prevent the problems from being forgotten and provide long- term support to the area. Collection boxes will be placed at the exhibition, and donations will be made from the sale of (traditionally painted, ready-made) Akabeko.
Photo: John Starns